Merchynt|2025

Paige by Merchynt

Autonomous AI Local Marketing Agent

Fully autonomous, self-learning AI marketing agent that automates Google Business Profile optimization, local SEO, posts, Q&A, review responses, image optimization, and rank tracking for SMBs and agencies managing hundreds of locations.

Role:Senior Software Engineer
Fully autonomous, self-learning AI marketing agent that automates Google Business Profile optimization, local SEO, posts, Q&A, review responses, image optimization, and rank tracking for SMBs and agencies managing hundreds of locations.

The Challenge

Small businesses and marketing agencies struggle to keep Google Business Profiles consistently optimized. Manual posting, review replies, Q&A management, and citation cleanup are time-consuming, and ranking on Google Maps requires ongoing work across dozens (or hundreds) of locations. Agencies needed a way to scale local SEO without scaling headcount.

The Solution

Contributed to Paige, Merchynt's autonomous AI marketing platform, and the Local Marketing Manager dashboard used by agencies. Built multi-tenant workflows on Next.js and Node.js so each Google Business Profile is continuously optimized by AI — generating on-brand Google Posts, responding to reviews, answering Q&A, optimizing images, and tracking rankings via heatmap audits. Integrated OpenAI for multilingual content generation across 30+ languages, and implemented a self-learning feedback loop that tracks what works across thousands of managed profiles and applies winning strategies automatically, so a tactic proven on one location's profile can lift performance across an agency's entire portfolio without a human ever making the connection manually.

Key Features

01

Autonomous AI-generated Google Posts and profile updates

02

AI-powered review responses and Q&A management

03

Google Maps rank tracking with heatmap audit tool

04

Citation and reputation management automation

05

Multilingual content generation across 30+ languages

06

Agency dashboard to manage hundreds of Google Business Profiles at scale

Results & Impact

Paige has helped 10,000+ SMBs put local SEO on autopilot within its first 18 months, and is rated 4.9/5 by users. Agencies use the Local Marketing Manager dashboard to manage hundreds of Google Business Profiles with a fraction of the manual effort, while the self-learning system continues to improve optimization strategies month over month by comparing outcomes across the full portfolio of managed profiles rather than tuning each one in isolation.

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